by Gerald Flores
Images by Liz Barclay
Fresh off of its "Dope House" inspired installation for its Asics Gel-Lyte V collab, Concepts is back again with a new buildout of its New York City outpost. Now partnering up with New Balance on the 997 (again), Concepts goes for pure opulence for the launch of its "Luxury Goods" take on the silhouette. The space is replete with a hand-painted, leather-bound basketball goal and a custom-made tiled centerpiece that's adorned with fresh flowers. The space will only be open for through Saturday for the launch of the shoe, which will also be at Concepts Cambridge location and CNCPTS.com for $235.
