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by Brandon Richard
Though it feels longer, it's only been 3 months since the adidas Yeezy 750 Boost was first leaked online. Many were surprised when Ibn Jasper debuted the highly anticipated sneakers on his Instagram, some even speculating that he did it without Kanye West's permission. However, the move was very deliberate and made with West's consent. Jasper recalled the events of that game-changing day in a recent interview with Bevel.
Ibn’s name made headlines earlier this year when he posted a picture to of the not-yet-released Yeezy Boosts to his own Instagram account. The backstory behind the why gives a glimpse into the true generosity of a man that is often times called one of the most self-obsessed and ego-driven in the world. “We were in the back of the car on the way to the Tidal release and Ye just casually told me to post a pic of the Boosts,” Ibn shares. “Those six photos got me an additional 30,000 followers in a couple of days.” Considering Kanye’s knack for strategic releases and careful planning, it’s likely that it was not pure coincidence that Ibn’s own New York Fashion Week debut of his Cordova Collection was just the week after his name became associated with the most talked about sneaker release of all time. “He had to have thought about the lift that posting the Boosts would give me,” Ibn insists. “He just encouraged me to post. The media wants to make him this monster. They never focus on his charity.”
Jasper is now approaching 100,000 followers on Instagram, and with the expected launch of the Yeezy 350 nearing, following him may be a wise decision.
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