Nike Spent Over $6 Billion on Endorsements in the Past Year

And they're looking to spend more.

Aug 05, 2015

1.

by Brendan Dunne

Nike continues to spend more and more money on partnerships with athletes, leagues, and teams.

As of May 31, 2015, the Beaverton-based Sportswear company spent a massive $6.192 billion on those sort of endorsements, up 32 percent over the same period from the prior year. The figure comes from Sports Business Daily, which broke down Nike's spending in sponsorships and endorsements going all the way back to 2002.

2.

NIKE'S SPONSORSHIP AND ENDORSEMENT COMMITMENTS
YEAR* AMOUNT ($ BILLIONS) PCT. CHANGE AMOUNT CHANGE ($ BILLIONS)
2015 $6.192 32% $1.49
2014 $4.704 31% $1.10
2013 $3.603 -6% -$0.23
2012 $3.828 -14% -$0.62
2011 $4.444 17% $0.65
2010 $3.790 -10% -$0.41
2009 $4.201 10% $0.37
2008 $3.827 37% $1.03
2007 $2.794 70% $1.15
2006 $1.642 -2% -$0.04
2005 $1.685 -2% -$0.03
2004 $1.713 19% $0.27
2003 $1.442 32% $0.35
2002 $1.094 NA NA

Keep in mind that this year's figure comes before Nike's massive $1 billion deal for the rights to outfit the NBA, which was announced in June. In other words, Nike isn't afraid to keep spending more and more.

For comparison, Under Armour's spending on the same sector was $392 million at the end of January.

Nike

Latest in Sneakers