by Brendan Dunne
Being an indie footwear label and a self-proclaimed "non-traditional sneaker brand", Greats is able to team up with personalities that the bigger players in the brandscape might not be able to.
Hence their new lookbook with The Fat Jew, a character who you may have come across in any number of dark alleyways online or in real life. He's seen here sporting staple silhouettes from Greats including the Bab and the Royale, which are up for grabs now at their website with preferred pricing and free shipping to celebrate the holiday weekend. See the shots below, tell us how you feel about Greats, and head to the webstore to grab a pair.
