words // Brandon Richard
via Press Release
Today, Chelsea Football Club and adidas officially unveil the new home kit for the 2014-2015 season. The launch is accompanied by a new campaign, ‘Forever Blue,’ which features a video of Chelsea players captured in their favorite club moment and immortalized in unique sculptures.
Narrated by Jose Mourinho, the video references iconic goals, saves and celebrations that will live long in the memory. It features Petr Cech's penalty save from Bayern Munich's Bastian Schweinsteiger which set up our first Champions League success in 2012, Fernando Torres's opening goal against Benfica in last season's Europa League final, Gary Cahill's volleyed strike against Spurs, Oscar's wonder goal against Juventus and most recently Eden Hazard's hat-trick against Newcastle in the Premier League.
The campaign, which follows on from last year's memorable 'It's Blue. What else matters?' imagery, sees the players eventually breaking free from their sculptures to reveal the new kit for the 2014/15 season, ready to create many more moments that will be Forever Blue.
Chelsea’s new shirt was designed using engineered fabric that shows contrasting blue tones on the front panel, including a two-tone stripe design, and also incorporates breathable ClimaCool technology. The design draws inspiration from the club’s late 80s and early 90s kits.
Chelsea FC Chief Executive Ron Gourlay said, "We are very proud to have once again worked with adidas to deliver a standout campaign to launch our new home kit for the 2014/15 season. The creative theme of "Forever Blue" and capturing those memorable moments that will live in the minds of our players and fans is a great way to bring the new kit to life."
Petr Cech added, "The players all love to get involved in these campaigns and the idea of being "Forever Blue" is something that everyone at the club can relate to, as we all have our own unique memories from our careers. I know that my moment in the Champions League final will stay with me forever and I am excited to see that my sculpture will help me share that moment with the fans."
The new kit is available to pre-order now at chelseafc.com/foreverblue ahead of its scheduled April 30 release.
