words // Zac Dubasik
Everyone Associates may not be designing sneakers themselves, but their designs are starting to have an impact on the sneaker industry. Take, for example, their larger-than-life Reebok Pump exhibition, which was on display at Berlin’s Templehof Airport, back during the 20th anniversary celebration of the technology.
The firm has come a long way in a short period of time. Founding partners Jonathan Coleman and Alan Watt, after working at a number of design studios in London, found themselves with a number briefs immediately upon branching off on their own. They were working with global brands before even having a studio to work in. "Looking back, we find it crazy that as a two-man start up we were the lead agency on a number of strategic initiatives for Reebok," they explained.
Reebok isn't the only footwear brand they've worked on projects for either. The firm has also led retail packaging design projects for adidas and PUMA, such as the limited edition presentations for the soccer boots seen below.
To learn more about this firm, check out their recent interview with DesignBoom. and remember that designing the footwear itself isn't the only type of design in the sneaker world.
