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Drop A Rhyme For adidas, Be Featured On "Unite All Originals" Remix

Drop A Rhyme For adidas, Be Featured On "Unite All Originals" Remix

words // Brandon Richard

After Run DMC and DJ A-Trak came together to help launch adidas Originals' latest "Unite All Originals" campaign, a new social campaign has been created that invites fans to join in on the action.

Fans are encouraged to get involved by recording themselves rapping over A-Trak's beat and sharing the result on Instagram. All rappers can upload a 15-second clip for friends and fans to enjoy.

The best entries submitted with the #UniteAllOriginals hash tag will be cut into a remix of the song by a yet-to-be announced DJ. Select participants will also receive limited edition Run DMC x adidas Originals gear.

London-based rapper J2K gets things started with a verse he prepared for the launch. Check out the clip below and visit adidas.com/droparhyme for more information.

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POSTED Sep 22, 2014 - 7 hours ago
WORDS BRANDON RICHARD
WORDS BRANDON RICHARD
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