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by Steve Jaconetta
images by Liz Barclay
Following up their first collaboration together, Concepts and Brooks Heritage team back up to bring back another retro runner model out of the vault.
The Beast 1 was originally released in the fall of 1993 and introduced a number of new technologies for Brooks, like the compression molded EVA midsole. For its re-introduction into to the heritage collection, Brooks has tapped the Boston-based retailer to be the first to launch the return of the silhouette. Known as the 'Voodoo' edition, it comes in a blue, red, and white colorway inspired by Seattle's late '60s music scene that was filled with psychedelic designs.
The sneaker features a premium suede upper with mesh, reflective 3M, and nylon detailing which is a nod to the sneakers early '90s roots. In addition, it has also been modernized for today's standards with premium materials. As a tradition with Concepts collabs, each sneaker comes in a custom tie-dye box and sock liner made exclusively for this release.
The sneaker release date for the Brooks Beast 1 'Voodoo' is set for Saturday, Oct. 10 exclusively at Concepts in the US as well as select retailers overseas. Retail is set at $150.
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