Concepts' New Asics Gel Lyte V Is Pure Dope

Concepts takes the drug references to a new level with its upcoming Gel Lyte V.

by Brendan Dunne

Right as the Northeast gets buried in snow, Concepts shovels on some more white with its new Asics Gel Lyte V.

The sneaker, which appears to be inspired by the movie Blow, looks to knock the Pusha T adidas EQT off the throne in terms of coked out collabs. The shoe features premium suede, tonal 3M flashes, and even laces packaged in a vial. This Asics Gel Lyte V will release at Concepts Boston and Concepts New York on Friday, Jan 30. at 6 pm EST and online at 7pm EST. While the shop has been tight-lipped about the rollout for its NYC space, the Instagram teaser below hints at speakeasy style sneaker drop.

2.