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Classic Commercial: Spike Lee's Urban Jungle Gym and the Nike Air Raid

January 17th 2012 | 116 comments

words // Zack Schlemmer

Martin Luther King Jr. day has now past, but we can celebrate and practice his vision of racial equality all year, every year.  Up today are three spots from Spike Lee and Nike's "Live Together, Play Together" ad campaign for the Nike Air Raid.  The Air Raid, designed by Tinker Hatfield, was Nike's first basketball shoe marketed for streetball and is more or less a tougher, outdoor version of the Air Jordan VIII. The Air Raid II would later follow, adorned with peace signs and multi-colored designs  much like the basketball court in these ads (and looked even more like the Air Jordan VIII), but here we see the basic black and grey colorway of the original Air Raid.

In these three commercials from 1992 you'll see Spike teaching opposing black and white players to "Live Together, Play Together" after hurling racial stereotypes (donut dunking?) at each other, Tim Hardaway and his classic "I got skeels!" line, and a lesson in trash talking.  

Peace!

Creative
Resell
Will Camp
Might Cop
Hype Magnet
Expensive
WTF
Hideous
Approve
Scrap
Feet Worthy
Really?
Easy Pass
Bad Quality
Too Much
Disapprove
Clean
Ridiculous!
Easy Cop
AI teaches us crossovers and spin moves...which none of us ever actually learned.
May 23 | 69 COMMENTS | ZACK SCHLEMMER
Mars and Professor Douglas Kirkpatrick answer how Air Jordan defies gravity.
Apr 30 | 65 COMMENTS | ZACK SCHLEMMER
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dreamteam-jay
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Months ago | 31st July 2012 02:12
Lo
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TBlakeRaps
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Months ago | 26th July 2012 08:33
hahah "Hockey playin"
Kicks, Gear, and Reviews http://youtube.com/TBlakeRaps
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blvckskvle
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Months ago | 26th July 2012 02:05
Vintage!
I hate people that quote shitty rappers, And people that hype shit up for no reason.
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markyd
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Months ago | 26th July 2012 01:59
do the right thing
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KrazySociety
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Months ago | 26th July 2012 01:35
Lol love the socks too


OTHER SNEAKERS FOR SALE !!! ALL D/S !!!
- NIKE LeBRON 9 P.S ELITE ( SOUTH BEACH ) SZ 10 ... $600
- NIKE LeBRON 9 ( CANNONS ) SZ. 8.5 ... $225(SOLD)
- AIR JORDAN 11 ( BREDS 2012 ) SZ. 10 ... $300
- AIR JORDAN 12 ( PLAYOFFS ) SZ 10 ... $260
- AIR JORDAN 12 ( OBSIDIAN ) SZ 9,9.5,9.5 ... $220(SOLD ALL 3)
- AIR JORDAN 8 ( BUGS BUNNY ) SZ 9,9.5 ... $200
- AIR JORDAN 5 ( GRAPES ) SZ 9,9.5,9.5 ... $230
- AIR JORDAN 5 ( WOLF GREYS ) SZ. 9 ... $230(SOLD)
- AIR JORDAN 5 ( FIRE RED 2012 ) SZ. 9,9.5,9.5 ... $220(SOLD ALL 3)
- NIKE AIR TOTAL FOAMPOSITE MAX ( BLK/BLK ) SZ. 9 ... $260(SOLD)
- AIR JORDAN 16/7 CDP ( BRED/HARE ) SZ. 9 ... $550/$275 EACH(SOLD)


TRADES IM LOOKING FOR
- FOAMPOSITE PROS ( SILVER ) SIZE 9-10
- LEBRON 10 ( PLATINUMS ) SIZE 9.5-10
- AIR JORDAN 9 ( OLIVES ) - SIZE 9,9.5
- AIR JORDAN 11 ( ANNIVERSARY ) SIZE 9,9.5
*** OR OTHER HEAT ,NO GENERAL RELEASES ***


http://www.solecollector.com/Sneakers/Marketplace/?U=KrazySociety&I=223369&/
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rellgtc
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Months ago | 26th July 2012 00:55
cool
Looking To Buy:
KD IV Gold Medals Size 12-12.5
KD IV Rouge Green Size 12-12.5
Ewings Red Suede Size 12
PM me
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bandiit_gfk
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Months ago | 12th February 2012 18:43
kushinmylungs:
spike lee is a genius


Some people want it to happen, some wish it would happen, others make it happen... Michael Jordan!!!
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kushinmylungs
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Months ago | 8th February 2012 01:09
spike lee is a genius
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killembee
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Months ago | 6th February 2012 23:36
Spike lucky
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miamivicesneakers7
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Months ago | 2nd February 2012 14:32
spIKE !
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cj611
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Months ago | 31st January 2012 20:15
danny.p:
nice spike always has great commercials


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danny.p
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Months ago | 31st January 2012 14:50
nice spike always has great commercials
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Lo
hahah "Hockey playin"
Vintage!
do the right thing
Lol love the socks too
cool
[quote="kushinmylungs"]spike lee is a genius[/quote]
spike lee is a genius
Spike lucky
spIKE !
[quote="danny.p"]nice spike always has great commercials[/quote]
nice spike always has great commercials
Was this who he was sponsoring before Mike?
Nice Commercial Is It Me Or Does Spike Lee Look High As Fuck Or Does He Always Just Look Like That lol
nice