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Classic Commercial: Michael and Mars for the Air Jordan III Black/Cement

words // Zack Schlemmer

With the Air Jordan III Black/Cement dropping this Friday, this week's choice for a commercial was an easy one.  Being that they're one of the most anticipated sneaker releases of the year, the Black/Cements are sure to cause a stir this coming Black Friday. 

This commercial is one of the many classic Air Jordan ads with Spike Lee as loud-mouthed Mars Blackmon. One of Nike's most memorable ad campaigns, Mike and Mars teamed up in the late 80's and early 90's to advertise Air Jordans III through VI, until Bugs Bunny took over for Mars with the Air Jordan VII.

In this particular commercial of the series, MJ shows off his new Air Jordan III's and dunking skills, while Mars let's everyone know that noooobody can cover his main man Michael Jordan.  We all know Michael, Mars, and the shoe, so without further delay, let's watch!

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