words // Zack Schlemmer
As you may have heard, LeBron James just won his first NBA Championship with the Miami Heat and has officially claimed his throne as "The King" of the NBA as Finals MVP.
For today's Classic Commercial we go all the way back to his second season and second signature shoe, the Zoom LeBron II, and the epic Chamber of Fear commercial series. This video conveniently puts each chapter in the Chamber of Fear together, as we watch Lebron overcome his own personal obstacles on his way to achieve greatness.
First up is HYPE, as LeBron fights and defeats the camera flashes and gets to the hoop for an easy lay up. LeBron then goes on to face the TEMPTATION of women and money, which he ignores and defeats with a glass shattering dunk. Next up are the nunchuck wielding, trash talking HATERS who he silences with a long range jumper. The ghosts of COMPLACENCY are his next victory as he moves on to face his biggest test, SELF DOUBT. Lebron plays the beast of his self doubt one-on-one and destroys it with a bounce-pass-through-the-chest-alley-oop-to-kick-in-the-face-of-death. Don't try this at home, kids!
On his feet for the journey through the chamber are the LeBron II's, which he wore for the 2004-05 NBA season and are still a favorite of many LeBron collectors. With its max-volume Zoom Air, large ankle strap and beefy design, it wasn't the lightest shoe on the market, but definitely one of the most comfortable and stable.
Not much has changed since his second year in the NBA, as LeBron still has to battle each of the tests in the Chamber of Fear. With him finally winning his NBA Title, it may quiet the haters somewhat, but each chamber's obstacles are things LeBron, and any other person, still have to deal with to achieve greatness.