words // Brandon Richard
via Press Release
Today, Chelsea Football Club and adidas revealed the new kit for the forthcoming 2013/2014 season.
Teased in the "It's Blue. What Else Matters?" campaign, the new kit takes inspiration from legendary kits worn by past Chelsea greats.
More than 1.5 million fans worldwide tuned in to see John Terry, Juan Mata, David Luiz and Gary Cahill show what it means to be a committed Blue at a launch event earlier this month. The wider campaign also included Fernando Torres, Demba Ba, Eden Hazard, Oscar and Petr Cech.
The traditionally styled blue kit features the latest technologies to give Chelsea an edge on the pitch.
TechFit is designed to help improve speed, endurance and awareness, stabilizing muscles and focusing energy. This helps players generate explosive acceleration and deliver maximum power output.
ClimaCool technology provides a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics to improve air flow to the skin in key heat zones.
The new is now available to pre-order from the Chelsea Megastore or via chelseafc.com/allin. Official on sale date is Wednesday, May 15.