words // Brandon Richard
After leaking last week, the new logo for the Brooklyn Nets becomes official today as the franchise slams the door shut on its New Jersey era.
Created by minority owner, hip hop icon and Brooklyn native Jay-Z, the new primary logo retains the shield from its previous iteration, and adds the Brooklyn 'B' to the basketball that has been part of every logo since the franchise's 1967 inception as the Americans. The logo is also inspired by the Brooklyn Dodgers, who used a similar lettermark on their logo and caps. Brooklyn is also spelled out below. According to Nets.com, Nets CEO Brett Yormark called this "the new badge for Brooklyn," and Jay-Z believes the design's boldness demonstrates confidence in the new direction.
The secondary logo is a 'B' inside a basketball, surrounded by the words "Brooklyn New York."
An official unveiling event was held this morning at the Modell’s across the street from the Nets' $1 billion dollar Barclays Center arena on Atlantic and Flatbush. The team's "elder statesman" Brook Lopez stopped by to speak to fans.
Brooklyn's uniforms will be unveiled in September.
You can keep up with the latest Brooklyn Nets news on Twitter, Facebook and Nets.com. New gear and collectibles available at Nets Shop.
