Big Sean and Kanye West Wear adidas in ‘IDFWU’ Video

The brand brings the video’s football concept to life with special uniforms.

by Brandon Richard

MTV caught up with Big Sean over the weekend, when the G.O.O.D. Music rapper was at the College of the Canyons football field in Santa Clarita, California shooting the video for his new single ‘IDFWU.

In this behind-the-scenes clip from the shoot, you’ll see that adidas is getting a lot of love and screen time. The brand brings the video’s football concept to life with special uniforms, and co-producer Kanye West makes a coaching cameo in the Pure Boost.

Adidas launched a partnership with Big Sean in 2012.

Look for the 'IDFWU' video to drop soon. A few behind the scenes caps featuring adidas products below:

UPDATE 11/6: The full video for 'IDFWU' is now online. You can watch it in its entirety below:

Big Sean wearing adidas in IDFWU Video

Kanye West wearing adidas Pure Boost in IDFWU Video