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Behind the Scenes with Nike HTM

words // Brennan Hiro Williams

How does Nike, a large multinational corporation with over 44,000 employees, stay on the leading edge of design innovation? First, it helps when its CEO, Mark Parker, is a designer himself, having started with the company as a footwear designer in 1979. It also helps when his friends are legendary Nike designer Tinker Hatfield and the godfather of Tokyo street style, Hiroshi Fujiwara. Put these three minds together and you have HTM, the ongoing collaboration and brain trust created 'to amplify new innovations, reinterpret existing designs, and explore concepts that take the brand to new places.'

Jonathan Olivares and Gary Warnett recently went behind the scenes with Hiroshi, Tinker and Mark to discuss the foundations of HTM for 032c. Read an excerpt of the article at The Business of Fashion, or pick up the full piece with the latest issue of 032c.  

Nike CEO Mark Parker discusses the HTM project

Nike design legend Tinker Hatfield talks HTM

Behind the scenes with Nike HTM

Behind the scenes with Nike HTM early shoe

Tinker Hatfield with the Nike Air Mag

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