Athletic Propulsion Labs Concept 3 Unveiled
words // Brandon Richard
It's been nearly a year since we last heard from Athletic Propulsion Labs, who last released new colorways of the Concept 2 during Summer 2012. That changed when the brand recently used Vine to tease the follow-up Concept 3, its third flagship model and fourth overall.
The brand made headlines during Fall 2010, when the Concept 1 was banned by the NBA due to what the league called an "unfair competitive advantage." This was due to the fact that APL uses Load 'N Launch, a spring-based technology that they say will increase your vertical. Whether or not it worked was all subjective, but the NBA's ban only seemed to legitimize the claim.
Now APL returns with the Concept 3, which appears to feature some sort of seamless construction for a lighter, more breathable experience. Additional tech information still to come.
Not sure why everyone is ragging on them for having their our version of a hyperfuse upper? Isn't that a good thing? I'm sure they're much more breathable than all other APL's thus far. This looks like a decent attempt at creating a fuse upper without violating Nike's trademark and patent holdings.
The midsole looks good and adds a bit more texture than the Concept 2, which I like. The 2 random hidden lace loops is kind of strange to me but it's not a big deal.
I already have a pair of Concept 2's... 1) I don't get any noticeable vertical increase, 2) they are quite plush inside, without being too much, and overall very comfortable, and 3) I got them barely used for $50 on craigslist.
Because of the lack of heightened vertical the design will need to work overtime for me to consider spending any dough on a pair of new APL's in the near future.
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