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Air Jordan 4 "Wheaties" by emmanueLabor

Air Jordan IV 4 Wheaties by emmanueLabor (2)

words // Brandon Richard

Always looking to push the boundaries of creativity with his projects, emmanueLabor brings to the table (literally) a new custom Air Jordan 4 inspired by the "Breakfast of Champions."

The first drop from Emmanuel's "Endorsement Pack" is the Air Jordan 4 "Wheaties," saluting the partnership first established in 1988. Similarity in hues made the "Military Blue" colorway an easy selection for the base shoe. The uppers, including newly added mesh tongues, were done in orange to mimic the color of the famous box. Heel tabs with stitched lettering spell out "Wheaties" across the heels. Yellow highlights were added to represent variously lines of text from the box, particularly "Breakfast of Champions."

Emmanuel didn't stop with alternate color selections. A fan of implementing unique materials into his projects, he added real Wheaties to clear pockets along the side panels and replaced the usual tongue branding with an artificial milk-like substance.

Check out several photos of this creative custom below. You can stay up to date on new projects by following @emmanuelabor on Twitter and laborpanes.tumblr.com.

Air Jordan IV 4 Wheaties by emmanueLabor (1)

Air Jordan IV 4 Wheaties by emmanueLabor (3)

Air Jordan IV 4 Wheaties by emmanueLabor (4)

Air Jordan IV 4 Wheaties by emmanueLabor (5)

Air Jordan IV 4 Wheaties by emmanueLabor (6)

Air Jordan IV 4 Wheaties by emmanueLabor (7)

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