Air Jordan 4 "Wheaties" by emmanueLabor
words // Brandon Richard
Always looking to push the boundaries of creativity with his projects, emmanueLabor brings to the table (literally) a new custom Air Jordan 4 inspired by the "Breakfast of Champions."
The first drop from Emmanuel's "Endorsement Pack" is the Air Jordan 4 "Wheaties," saluting the partnership first established in 1988. Similarity in hues made the "Military Blue" colorway an easy selection for the base shoe. The uppers, including newly added mesh tongues, were done in orange to mimic the color of the famous box. Heel tabs with stitched lettering spell out "Wheaties" across the heels. Yellow highlights were added to represent variously lines of text from the box, particularly "Breakfast of Champions."
Emmanuel didn't stop with alternate color selections. A fan of implementing unique materials into his projects, he added real Wheaties to clear pockets along the side panels and replaced the usual tongue branding with an artificial milk-like substance.