adidas Unveils Energy-Focused Nitrocharge Soccer Cleat
words // Brandon Richard
via Press Release
Today, adidas unveils the Nitrocharge, a new soccer cleat silo designed to retain energy, improve lateral movement, sharpen on-field reactions, deliver added sprinting power and increase protection for players tirelessly on the move. The Nitrocharge is the brand's first new soccer cleat silo since 2004's adizero F50 range.
“After two years of careful development, we’ve created a unique cleat that caters to the relentless energy of those players who are ‘The Engine’ of their teams,” said Ernesto Bruce, Director of Soccer for adidas. “adidas upholds a standard for developing innovative footwear based on athlete’s specific needs and Nitrocharge represents a unique extension of that meticulous process.”
Following in the line of the Predator, F50 and 11Pro lines, the Nitrocharge cleat represents a range of new technologies that will innovate the way players perform on the pitch.
The eye catching ENERGYSLING arches over the cleat and supports lateral movements to sharpen reactions on the field.
The sole plate of the cleat contains a zig-zagging ENERGYPULSE, inspired by spring technology, with high-elastic material at its heart, providing added energy during the toe off phase of sprinting.
A Protection mesh layer around the foot and Protection pads around the most sensitive tackle zones such as the Achilles tendon also feature in the boot.
Compatible with the adidas miCoach SPEED_CELL, players and coaches can measure on-field performance and focus on improvement over time.
“Energy is so important in today’s game,” said Sporting KC midfielder Graham Zusi. “I’m running from box-to-box for the full 90 minutes and am constantly changing directions and sprinting. Wearing a cleat that gives me energy return throughout an entire match gives me a huge advantage.”
Along with Zusi, MLS Stars Dax McCarty, Osvaldo Alonso, Juninho and Perry Kitchen will wear the Nitrocharge, along with international players Dani Alves, Daniele De Rossi, Ezequiel Lavezzi and Javi Martinez.
Nitrocharge will launch for $200 in a blue and yellow colorway on May 20 at adidas Sport Performance stores nationwide, www.adidas.com, Dick’s Sporting Goods and soccer specialty stores.