adidas Unleashes The SpringBlade Running Shoe
words // Brandon Richard
via Press Release
Today, adidas officially introduces the SpringBlade, the first running shoe with individually tuned blades engineered to propel runners forward with one of the industry's most effective running returns.
While most runners feature an EVA midsole that vertically delivers energy return, the SpringBlade features 16 forward angled blades made out of high-tech polymer. The elastic blades react to any environment, compressing and releasing energy to create an efficient, springy push-off.
“SpringBlade’s progressive look and blade technology are radically different than any running shoe ever created,” said James Carnes, Global Creative Director of Performance at adidas. “At the same time, adidas’ goal is to create a beautiful performance shoe designed to be simple and intuitive.”
Carnes continued, “Every aspect of SpringBlade is engineered to reflect extensive athlete insights to help make them better. For design inspiration, we drew upon everyday objects that deliver explosive energy return – everything from springboards to pole vaults and motorcycle suspensions.”
Each blade is precisely tuned in geometry, thickness and position for each phase of a runner’s stride to provide support and a full range of movement. Additionally, Springblade’s flexible construction was designed to hug the top of a runner’s foot, locking it in to harness the energy returned from the springs on the outsole.
“adidas is continuing to develop new innovations based on what athletes not only need but demand,” said Mikal Peveto, director of running at adidas America. “We know we have something special with BOOST cushioning introduced earlier this year and we’re confident SpringBlade will set us apart from the competition once again.”
Peveto continued, “Six years in the making, Springblade provides one of the highest energy returns in the industry.”
Hundreds of materials were tested by aIT (adidas Innovation Team) to ensure each spring produced maximum energy efficiency with every step. Ballistics tests were also conducted to maintain long-lasting durability. SpringBlade is seven times more temperature resistant than shoes with adidas' standard EVA cushioning.
Springblade is available for $180 on August 1 at adidas.com and retailers nationwide including Finish Line, Foot Locker, Dick’s Sporting Goods, Eastbay and select running specialty stores.
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