Here's How adidas Is Celebrating the Chinese New Year

adidas Originals is ringing in the Year of the Goat with this new set of sneakers.

by Brendan Dunne

The Chinese New Year isn't until Feb. 19, but adidas Originals is getting ahead of the curve with the promise of this set celebrating the zodiac turn.

While other brands will no doubt be heavy-handed with their Year of the Goat tributes, this capsule from adidas isn't too blatant in its connection to that animal. Instead, the group focuses on the colors traditionally associated with Chinese New Year celebrations (along with some Eastern Han Dynasty references), which creates something more timeless. The group is mostly retro sneakers, including the adidas Forum, the adidas Superstar 80s, and more, but there are also modern entries like the adidas ZX Flux. This new group of adidas sneakers is set to release on Jan. 15, 2015.

adidas Originals Superstar CNY 'Year of the Goat' Red


adidas Originals Superstar CNY 'Year of the Goat' Black


adidas Originals ZX Flux CNY 'Year of the Goat'



adidas Originals Forum Mid CNY 'Year of the Goat' Black


adidas Originals Forum Mid CNY 'Year of the Goat' Red


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