words // Brandon Richard
A staple in adidas Originals' statement product mix, the Blue Collection returns this year with fresh styles and new silhouettes across footwear and apparel. A fashionable, yet playful collection, the new lineup includes an extended continuation of Originals Denim and Japanese streetstyle-inspired looks in cooperation with adidas' design team in Tokyo. The Spring/Summer 2012 Blue range marks the perfect choice for today's streetwear highlights.
February's apparel consists of men's and women's classic denim work shirts, both styled in cotton Chambray fabric; Mad Cab Skinny Jeans, which are loose on the hips, slim through the leg and have the perfect amount of stretch; and the Cupie Skinny Fit Jeans, featuring a slim and slender cut with a mid rise waist and straight leg fit from the knee down.
On the footwear side of things, men get an all-new Chord Hi, a clean, refined high-stop that features a suede upper with leather on the mudguard and heel tab. Ladies get the extremely unique ZX heel, which is inspired by the ZX 8000. The ZX heel takes the classic runner's heel counter design and rebuilds it into a stylish shoe. Features include a leather toe cap, nubuck upper with a patent counter and leather covered heel.
Look for the new Blue Collection styles to hit adidas Originals retailers next month.
