words // Brandon Richard
For Fall/Winter 2014, adidas Originals Blue drops a collection based on RUN DMC’s streetwear legacy, re-appropriated for a 21st century sporty and urban lifestyle. The collection represents the brand’s take on a modern day Japanese streetwear version of American sportswear.
The pieces are casually tailored and mixed with iconic logos in all-over prints. Both men’s and womenswear prints are defined by RUN DMC branding and New York’s famous skyline. Taking on the rap trio’s palette of red, white and black, the August prints include the ‘Player’ and ‘Tougher Than Leather’ slogans, plus an updated version of the original RUN DMC adidas badge.
Adding a sophisticated edge, the collection also features a tiger camo print in night cargo and black. Also used in a tonal and subtle version, the print adorns a variety of fabrics for men and women.
Look for the latest Blue Collection in-store and online on August 1.
