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by Brendan Dunne
When the adidas miZXFLUX app launched, the focus was very much on users creating their own designs to apply to the sneakers.
Through a new update, adidas is hoping to be a bit more suggestive by offering pre-made graphic prints that users can take advantage of when creating custom pairs of the ZX Flux. The brand plans to continually refresh the images available via the app in order to keep itself up to date on trends and cultural events. While it's not explicitly stated, this move seems to be connected to adidas's aim to be quicker in turning around product and bringing ideas to market.
The update for the adidas miZXFLUX app will be live later this month. The app is available through the App Store and Google Play.
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