adidas Leo Messi Video Game Gives Fans Chance to Win World Cup Trip

Today, adidas celebrates the release of the new signature Leo Messi cleat and 100 days until the 2014 FIFA World Cup by giving fans a chance to catch the tournament in Brazil this summer.

words // Brandon Richard

Today, adidas celebrates the release of the new signature Leo Messi cleat and 100 days until the 2014 FIFA World Cup by giving fans a chance to catch the tournament in Brazil this summer.

Available on desktop and mobile platforms, adidas Soccer's 'Fast or Fail' game puts fans in the shoes of the world's greatest soccer player. Those who play the game are automatically eligible to win two tickets to Argentina's first World Cup match. The trip includes travel accommodation in Rio de Janeiro.

The game is powered by social media, meaning the more buzz Messi generates online, the faster the game becomes. As social mentions increase, the game action ramps up a level and the music, effects, colors, speed and experience all take a step up. Players will be able to monitor the social buzz by accessing an in-game crowd-buzz meter which will let you know in real-time how much Messi is being talked about online.

Play the game now at adidas.com/fastorfail. Messi's new F50 adizero TRX FG cleats are available now at adidas.com.

adidas Messi Fast or Fail Video Game (1)

adidas Messi Fast or Fail Video Game (2)