words // Brandon Richard
Champs Sports and adidas Originals have announced the launch of their newest adiColor campaign, titled "Step Into Color." The new campaign once again encourages customers to take advantage of the brand's colorful footwear and apparel options. Part of the adiColor concept that originally launched in 1983 as a customizable sneaker kit, the program continues to represent color and the idea of dressing in head-to-toe hookups in various colors.
For "Step Into Color," adidas has released a new clip featuring radio personality Charlamagne tha God as a Champs Sports employee, outfitting New Orleans Hornets guard Eric Gordon in the Spring 2012 adiColor Collection. The video is set to B.o.B.'s song "So Good," one of the new tracks from his upcoming album Strange Clouds.