words // Brandon Richard
Yesterday, adidas officially launched its miCoach Smart Ball at adidas.com, Apple retail stores and the Apple online store.
The miCoach Smart Ball is an intelligent and app-enabled soccer ball with integrated sensor technology for dead-ball kick training such as penalties, free kicks, shooting, corners, long passes or goal kicks. It relays date on how hard the ball has been struck, offers visual flight trajectories, depicts ball spin and shows impact points via the adidas miCoach Smart Ball app available in the app store.
“We're proud to bring the miCoach Smart Ball to soccer players around the world,” said Christian DiBenedetto, adidas Senior Innovation Director. “There was a huge amount of interest in the concept when we first showcased the ball. The testing feedback from athletes has been tremendous and we know users will love the engaging and instructional training this ball will bring to their game. It is another great example of the breakthrough innovation we bring to sports to make athletes better.”
DiBenedetto continued, “The adidas miCoach Smart Ball is a personal training tool. Everything we do at adidas is about helping athletes perform at their highest level and the Smart Ball is designed to help players train and refine technique, allowing athletes to improve flair, skill, power and control.”
miCoach Smart Ball is now available exclusively for $299 at adidas.com, Apple retail stores and the Apple Online Store. The miCoach SMART BALL app is available for free from the App Store.
