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adidas Launches #adidasintheQuarter for NBA All-Star Weekend

words // Brandon Richard
via Press Release

Today, adidas announced the launch of adidas in the Quarter, an exclusive retail space and fan experience created to celebrate NBA All-Star Weekend in New Orleans.

The 2,400-square-foot adidas in the Quarter store will feature the full assortment of adidas NBA All-Star merchandise, including jerseys, men's and women's t-shirts, jackets, headwear and other accessories. Limited edition footwear from adidas Originals and adidas Basketball will also be on hand.

adidas in the Quarter opens today and will remain open to fans through February 23 with extended hours during All-Star Weekend. Beginning next Thursday, fans will have the opportunity to meet adidas athletes and entertainers through a multitude of events, product launches, concerts, in-store appearances and more. The line-up includes NBA legends Kareem Abdul-Jabbar and Dikembe Mutombo, NBA All-Stars Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz.

Fans can follow the events online and participate in exclusive opportunities through Twitter, Facebook and Instagram with #adidasintheQuarter, or text “adidas” to 43902 to subscribe to notifications.

adidas in the Quarter
321 Chartres Street
New Orleans, Louisiana 70130

adidas Launches adidas in the Quarter for NBA All-Star Weekend

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