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by Brendan Dunne
Not every sneakerhead is participating in Air Max Day, Nike's celebration of all things visible air.
adidas fans have responded with #noairneeded posts on social media. The campaign was actually kicked off a couple of weeks ago when Dan Freebairn of Kickposters created the renderings here, which imagine an adidas response campaign to Air Max Day. The images have picked up steam again today, with users taking to Instagram to repost them or blast out their own defiant images of adidas footwear.
adidas employees have, for the most part, avoided any reposting of the images that might construe them as part of an official Three Stripes campaign.
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