adidas Consortium Adds Reflectors to the adiZero Prime Boost

Primeknit is back on this new adidas Consortium release.

by Brendan Dunne

adidas' Primeknit sneakers have been few and far between ever since the line's launch was delayed by legal troubles.

Fortunately, the adidas Consoritum team is making sure that things are moving along with this new take on the adidas adiZero Prime Boost. This shoe is not to be confused with the adidas Primeknit PureBoost, which has a similar build on the upper but a different type of Boost foam on bottom. adidas' official description at the shoe seems to be taking shots at Nike's Flyknit line–they boast about the Boost that achieves high visibility even with a black and white palette in "a category often defined by neon fabrics". The adidas Consortium adiZero Prime Boost will release globally on December 19th, 2014 at accounts including Titolo.

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