adidas Football Unleashes the 'Cleathead Collection'

by Brandon Richard

The next development in adidas’ continued efforts to push the boundaries of product manufacturing is Chromaflage, a new pattern with the added element of 3D photorealism. The patterns are created when an actual photo is projected through a 3D liquid crystal to add depth to the imagery. The introduction of Chromaflage is the basis for adidas’ new “Cleathead Collection.”

Starting with the adizero 5-Star 5.0 x KEVLAR, the “Cleathead Collection” consists of 8 different styles that will allow athletes to further showcase their individuality. Each pattern tells a story and speaks to the player’s physical and mental attributes.

• adizero 5-Star 5.0 x Kevlar "Viper" – Representing the colors of the black viper snake. Stealth in nature, yet clearly visible when provoked. One play can change the game. One strike and it’s over.


• adizero 5-Star 5.0 x Kevlar "Showtime" – Inspired by the iconography and neighborhoods that make up Los Angeles. Westwood is set between Santa Monica and Beverly Hills and the epicenter of SoCal football culture. The ‘Showtime’ represents living that “Hollywood” lifestyle and playing for the spotlight.


• adizero 5-Star 5.0 x Kevlar "Foreman" – Signifying the hard-nose, blue collar, no-nonsense work ethic and industrial cities that America was built on. The ‘Foreman’ is dedicated to the player that is ‘always-on’ and committed to winning by outworking their opponent at every level.


• adizero 5-Star 5.0 x Kevlar "Rattler" – Embodying the patterns and instinct of the desert rattlesnake. The ‘Rattler’ announces its presence and lets the opponent know they’re in for a long day.


• adizero 5-Star 5.0 x Kevlar "Natural" – Personifying the landscape and energy that surround the cities and football talent along the coasts. The ‘Natural’ reflects the laid-back lifestyle, combined with the natural talent and ability that makes it seem as if the game comes easy to this player.


• adizero 5-Star 5.0 x Kevlar "Tailored" – Taking visual cues  from the texture of the fabrics that are combined to create the woven patterns of the innovative TECHFIT uniform. The ‘Tailored’ focuses on the attention to detail and style for the player that has that signature look.


• adizero 5-Star 5.0 x Kevlar "GLO" – Highlighting the clarity and precision cut of diamonds. The ‘GLO’ showcases the mindset of having some flash and style, while having ice in the veins and being clear under pressure.


• adizero 5-Star 5.0 x Kevlar "Gambler" – Inspired by the iconic Flamingo casino, along with the visual noise and neon signs of the casino strips around the globe. The ‘Gambler’ taps into high-stakes energy and that ‘go-for-it-all’ mentality and style of play.

The “Cleathead Collection” will release this Monday, December 7 at adidas.com.