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adidas BOOST Unveiling Event Recap Video

February 15th 2013 | 37 comments

words // Brandon Richard

On Wednesday, adidas took over New York City to officially introduce BOOST technology and the upcoming Energy Boost running shoe. Brand officials on hand for the big day included Brand CEO Erich Stamminger, Senior Vice President of Brand Marketing Eric Liedtke and Creative Director of Sports Performance James Carnes. These three men broke down the benefits of the new technology with a little help from Jamaican sprinter Yohan Blake and legendary distance runner Haile Gebrselassie.

Celebs on hand for the announcement included actresses Rosario Dawson and Maggie Grace, rapper Big Sean, Homeland's Morena Baccarin and Anton Yelchin of the revamped Star Trek franchise.

To see how it all unfolded, check out the recap video above and several shots from the event below. The Energy Boost launches Wednesday, February 27.

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Creative
Resell
Will Camp
Might Cop
Hype Magnet
Expensive
WTF
Hideous
Approve
Scrap
Feet Worthy
Really?
Easy Pass
Bad Quality
Too Much
Disapprove
Clean
Ridiculous!
Easy Cop
72%
28%
A video breakdown of adidas' newly launched BOOST-cushioned runner.
Feb 27 | 42 COMMENTS | BRANDON RICHARD
Following today's unveiling, an early look at the adidas Energy Boost feature from the next issue.
Feb 13 | 50 COMMENTS | BRANDON RICHARD
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haterade915
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Months ago | 18th February 2013 14:22
nope
looking for Lebron 7 ASG size 8.5 HMU

checkout my instagram @haterade915
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Mackey_1869
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Months ago | 18th February 2013 10:14
Sweet
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unnkut
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Months ago | 18th February 2013 01:10
Nice concept
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vthendo9
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Months ago | 17th February 2013 00:35
Nice
You mad bro?
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rellgtc
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Months ago | 16th February 2013 23:35
Cool
Looking To Buy:
KD IV Gold Medals Size 12-12.5
KD IV Rouge Green Size 12-12.5
Ewings Red Suede Size 12
PM me
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souljah slim
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Months ago | 15th February 2013 21:29
Haile Gebrselassie.
Click to show pictures
Legend right there...
"And when I'm gone, just carry on, don't mourn
Rejoice every time you hear the sound of my voice
Just know that I'm looking down on you smiling
And I didn't feel a thing, So baby don't feel my pain just smile back"
In Memory Of: David Sands 1968-2005
Shannon Whyms 1976-2011
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Cusson
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Months ago | 15th February 2013 19:40
Ehhh.
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Velvet
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Months ago | 15th February 2013 19:23
Yohan Blake, Haile Gebrselassie and Maurice Green, nice! I will most probably cop a pair. Adidas is all about performance and I could use a new pair of running shoes. Cause although flyknits look dope they don't really work as a proper running shoe imo.
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Billion_VOSS
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Months ago | 15th February 2013 19:10
*yawn*
I am not a sneaker head i just love and know about sneakers
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nice
nice
nice
nope
Sweet
Nice concept
Nice
Cool
Haile Gebrselassie.[img]http://www.unity.i8i.co.uk/forum/images/smiley_bowdown.gif[/img] Legend right there...
Ehhh.
Yohan Blake, Haile Gebrselassie and Maurice Green, nice! I will most probably cop a pair. Adidas is all about performance and I could use a new pair of running shoes. Cause although flyknits look dope they don't really work as a proper running shoe imo.
*yawn*
Ok
[quote="freshbehavior"][quote="nikefreak23"]This is not gonna be the next big thing, I can tell you that right now [/quote] REALLY!?! Can you tell me the winning lottery numbers too! Just be happy that adidas is finally coming out with some new cushioning. [/quote] just based on his user name, he won't be happy. anything innovative that doesn't have a swoosh is a threat for him.
Cool!