adidas Announces Springblade Partnership With Fox And The Wolverine
words // Brandon Richard
This summer, adidas is partnering with 20th Century Fox, The Wolverine and Screenvision to share the silver screen.
As of this past Friday, Screenvision is airing an exclusive trailer to promote the release of both The Wolverine (in theaters July 26) and the Springblade running shoe. The co-branded 60-second spot runs exclusively in Screenvision's cinema network of 14,300 screens in more than 2,000 theaters across the country from July 12 through August 8.
Watch a 10-second version of the trailer below. The Springblade launches at adidas.com August 1.