words // Brandon Richard
Continuing the trend of brands opening specialty spaces in major retail locations, adidas has teamed up with Foot Locker to inroduce The a Standard. The in-store shop offers premium product from adidas’ sport performance and style collections, including footwear and apparel.
The a Standard will be in 28 Foot Locker locations across the US, including New York/New Jersey, Portland, Los Angeles, Chicago, Atlanta, Houston, Miami, Philadelphia, Washington D.C. and Minneapolis. Additional locations are expected to open within the next year.
“The a Standard will provide a home for adidas’ most cutting edge products in sport and style for Foot Locker customers around the country,” said Tony Kaplan, Head of Retail Marketing at adidas America. “Frequent product rotations within style, basketball and running will keep the selection fresh.”
Each space will feature interactive technology and a dynamic touchscreen display to help customers engage with and learn about key products. Kicking of the launch is an exclusive release of the Pure Boost City Blur, inspired by the energy and speed of urban life.
“Creating an exciting place for our customers to shop and buy is one of Foot Locker’s key initiatives,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “Designing a dedicated section in our store with adidas provides us a great opportunity to connect further with our customers by offering an elevated product assortment in an engaging and interactive environment with The a Standard.”
