Sanrio x ASICS "Run with Hello Kitty" Collection - Holiday 2011

The first head-to-toe collection between the two entities includes the lightweight GEL-Blur33 running shoe and technical running accessories that will be available exclusively through Sanrio.

Sanrio x ASICS Run with Hello Kitty Running Collection - Holiday 2011

words // Brandon Richard

Expanding on a partnership that began in 2009, global lifestyle brand Sanrio Inc. and ASICS have announced the Holiday 2011 "Run with Hello Kitty" Collection. The first head-to-toe collection between the two includes the lightweight GEL-Blur33 running shoe and technical running accessories that will be available exclusively through Sanrio.

“With Sanrio’s help, we want to capture a new consumer group who has never used our products nor had an interest in working out or running,” says Jim Monahan, VP of Footwear, ASICS America Corporation.  “This collaboration is a starting point to grab their attention and promote a healthier lifestyle while also igniting the kid in all of us.”

The collection features the classic Hello Kitty as the graphic design base and also incorporates geometric patterns to update the classic look. Color options include pink and ice blue.

Apparel and accessories that make up the Run with Hello Kitty Collection include a shimmel, short sleeve tee, hooded jacket, capri pant, hat and arm warmers. Each piece features ASICS Hydrology fabric, a soft, suede polyester and spandex blend fabric that provides additional stretch, comfort and moisture wicking for optimal performance.

Look for the "Run with Hello Kitty" Collection this November at sanrio.com and select Sanrio boutiques.

Sanrio x ASICS Run with Hello Kitty Running Collection - Holiday 2011

Sanrio x ASICS Run with Hello Kitty Running Collection - Holiday 2011

Sanrio x ASICS Run with Hello Kitty Running Collection - Holiday 2011

Sanrio x ASICS Run with Hello Kitty Running Collection - Holiday 2011

Sanrio x ASICS Run with Hello Kitty Running Collection - Holiday 2011

Sanrio x ASICS Run with Hello Kitty Running Collection - Holiday 2011

Sanrio x ASICS Run with Hello Kitty Running Collection - Holiday 2011

Sanrio x ASICS Run with Hello Kitty Running Collection - Holiday 2011

Sanrio x ASICS Run with Hello Kitty Running Collection - Holiday 2011