This New Balance Collab Is All About the Benjamins

The release date and details for the YCMC x New Balance 990v4 'Benjamin Bread' sneaker collaboration.

YCMC x New Balance 990v4 'Benjamin Bread'
Retail Store

Image via YCMC

YCMC x New Balance 990v4 'Benjamin Bread'

The New Balance 990v4 is having one of its biggest years in recent memory, and the buzz will likely continue to grow throughout 2018 thanks to special releases like this collaboration with retailer YCMC.

Using the always-popular money theme as its inspiration, the YCMC x New Balance 990v4 "Benjamin Bread" applies C-note inspiration to the model, which many view as a forefather of sorts to the current dad shoe trend. Here, the 990v4 takes on a dark green suede upper with gold and champagne-colored details on the heel, liner, logo, and midsole. At the tongue, a touch of orange references the currency strap used by banks.

This collab drops Friday, March 23 exclusively from YCMC's Shoe City locations and ycmc.com for $164.95.

YCMC x New Balance 990v4 'Benjamin Bread' (Heel)

 

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