Previously exclusive to Europe with locations in Stockholm, London, Paris and Berlin, sneaker store Sneakersnstuff is now planting its flag in New York City.
Fresh off opening their new door on 22 Little West 12th Street, co-founders Erik Fagerlind and Peter Jansson stopped by Full Size Run to discuss the expansion of their empire, the continued war between Nike and Adidas and what they expect from the market in 2018.
When asked about the competitive landscape in New York, Fagerlind dismissed the idea of SNS competing against other independent boutiques, but believes that they can collectively affect big chain business.
"Personally, I always felt like all the independent stores that sort of mean something, that care for product and care for storytelling, combined will probably affect Foot Locker or the mall," he said.
Fagerlind also says that SNS makes it a point to not look at competition too much because they believe it'll take necessary attention away from executing their own vision.
Watch the latest episode of Full Size Run above for more industry insight from the Sneakersnstuff crew and be sure to subscribe to Sole Collector on YouTube for future episodes and more original content.
