Adidas is offering plenty of reasons for sneakerheads to show up at the opening of its new flagship store in New York City this week. The store, located on the corner of 5th Ave and 46th Street, opens its doors on Thursday, Dec. 1.

The Parley x Adidas Ultra Boost Uncaged will be available at the store, as will the "Triple Black" Adidas Ultra Boost Uncaged (via the Confirmed app) and an exclusive first shot at the custom Adidas Ultra Boost.

Adidas will also release the first of its James Harden apparel and footwear early at the new store on Thursday.

The new Adidas store occupies a 45,000-square-foot space stretched over four stories.