Fat Joe's New York City sneaker store is opening its doors soon. Dubbed UP NYC, the shop which Joe described as "a museum that no one’s ever done before," is set to have a grand opening on Saturday, Nov. 5. It's not secret that Joe is a friend of the Jordan Brand and the store will carry a full range of Jumpman products, as well as Nike, Asics, and others. UP NYC won't be a consignment shop, but will have special deadstock sneakers on display. Location of the store is 3806 Broadway, New York, NY 10032.