Can Under Armour expand beyond its identity as a performance brand and successfully break into the lifestyle market? The company's biggest push for that so far comes via its new UAS (Under Armour Sportswear) line, which is lead by fashion designer Tim Coppens.

While Coppens' background is in apparel, he's also got sneakers releasing from UAS. Shown here is one of the first sets, consisting of low and mid cuts of the UAS Club shoe. The pairs aren't particularly bold in their colors, opting for black-anchored colorways.

Notable here is the shedding of the traditional Under Armour logo in favor of the triangular UAS emblem.

These two Under Armour sneakers are available now from Feature.

Under Armour UAS Tim Coppens Club Mid

Under Armour UAS Tim Coppens Club Mid Tongue

Under Armour UAS Tim Coppens Club Mid Toe

Under Armour UAS Tim Coppens Club Low

Under Armour UAS Tim Coppens Club Low Toe

Under Armour UAS Tim Coppens Club Low Heel