Under Armour is the next brand to step into the world of 3D printed footwear with this, the UA Architech.
While other brands' efforts in 3D printed shoes have landed mostly in the running category, Under Armour's first foray is an all-purpose trainer.
The brand says this shoe is the result of two years of design work, and that its interlaced lattice midsole can only be created using a proprietary printing process. Other tech on the shoe includes a 3D ClutchFit auxetic upper and caged cushioning underfoot.
The brand will launch this style on March 18 via UA.com and its Baltimore Brand House for $299. Only 96 pairs will be available, the small run a reference to the Under Armour's founding in 1996.
