words // Brandon Richard
Introducing the ZX Flux ‘Reflective Snake Print Pack,’ adidas Originals manages to incorporate a variety of features on one of the year’s hottest silhouettes.
They were able to create a reptilian effect on these shoes by using a three-layer design strategy: a synthetic base, reflective print on top and a mesh overlay, giving it a slightly muted, yet texturized feel. Neon color pops appear on the heel cage, inner lining and embroidered tongue tag.
The ‘Reflective Snake Print Pack’ hits adidas Originals retailers and adidas.com this summer.
