words // Brandon Richard
As promised back in November, Nike serves up a special NBA 2K14 colorway of the Nike LeBron 11, honoring LeBron James as the game's cover athlete. Limited to 2,014 pairs, the LeBron 11 is the first ever physical basketball shoe that could be earned through game play.
Gamers had to unlock the code to purchase the first-of-its-kind sneaker by completing a series of in-game milestones, including winning 60 games and creating a signature shoe in the Nike Innovation Kitchen within the game. Reaching the milestones took approximately 80 hours.
Performance driven and lion-inspired, the ‘2K14’ LeBron 11 is decked out in deep red, with a jungle cat print along the Hyperposite symbolizing the heart of a lion.
Select winners will be notified with shipping details beginning tonight.