words // Zack Schlemmer
Reebok Classic stole the show at this spring's Agenda in Las Vegas, hosting the Retro Shop on the the trade show floor.
Via Reebok Classic:
On Tuesday, February 18th, on the floor of the Agenda Show in Las Vegas, Reebok Classic launched its new “Retro Shop” concept to everyone attending the trade show.
Similar to the popular Retro Shop videos featuring everyone from Shaquille O’Neal, Shawn Kemp, Lil’ Duval, DJ Drama that Reebok has released recently to support the Shaq Attaq purple/yellow and The Rail launches, Reebok Classic created an actual barbershop on the floor of the show, which proved to be the most popular raucous booth at the event.
The Retro Shop was manned by Peter Graham (Rick Ross’ personal barber) and Shawn “Shizz” Porter (who boasts clients like Usher, Will Smith, Forest Whitaker) who gave cuts and shaves to walk-in’s and invited guests to get laced up with Reebok’s top retro releases, like The Rail, Big Hurt and the Kamikaze I.
Everyone including Swizz Beatz, Rick Ross, Cam’ron, French Montana, Travi$ Scott, and Kid Ink stopped by to get a quick shave, hang out and support the launch of Reebok Classic’s Retro Shop. Reebok also had surprise guests stop by to say hi, including T.I., Bow Wow, Jim Jones, Paul Wall, Stevie Williams and Slow Bucks.
With DJ Drama spinning in the Retro Shop, the guys freestyled a bit with mics in hand and addressed the crowd outside the booth, causing a huge commotion on the floor. When Reebok Classic presents, traffic stops…