words // Brandon Richard
via Press Release
Celebrating the location of the 2014 NBA All-Star Game, Nike Sportswear is releasing an all-new collection of footwear that takes inspiration from the various aspects of New Orleans that make the city unique.
Following last season's trip to Houston's Area 72, Nike Sportswear takes off for the Crescent City. Focus shifts from the extraterrestrial-inspired Area 72 Collection to a lineup that pulls cues from the Big Easy's festive and diverse atmosphere.
AIR UP ‘14:
Crawfish are a NOLA staple and any New Orleanian will tell you they are best when boiled. A crave-worthy take on the Nike Air Up mimics fresh-out-of-the-pot crawdads. These sneakers get the job done with no seasoning required, featuring a crustacean-red upper complete with water droplets and a steamy graphic.
AIR FORCE 1 LOW CMFT:
As the best of the best come together in the Big Easy, the Nike Air Force 1 pays tribute in kind. Like gumbo, the latest Air Force 1 is a collage of the most memorable Nike Sportswear upper materials — such as foamposite and cork — and prints including elephant, gator, pony hair, and safari.
In New Orleans, alligators are king of the bayou. In remembrance of another king’s first pair of Nike’s, Nike Sportswear combines the elevated silhouette of the Flystepper and adds the signature perforated quarter panels of the Zoom 2K3. Featuring faux-alligator strap enclosures, the real tribute to the tough skin of Alligator Mississippiensis takes the form of a raised synthetic covering the toe.
The Crescent City Collection will be available on nike.com and select Nike Sportswear retailers on February 13.