words // Zack Schlemmer
The year was 1996 and Deion Sanders was in the prime (pun intended!) of his career. After a Super Bowl victory with the San Francisco 49ers in 1995, Sanders signed a lucrative new contract with the Dallas Cowboys where he would find himself the recipient of another Super Bowl ring after helping his new team win a title the very next year. What could make all of Prime Time's success during the mid 90's even sweeter? How about also having one of the coolest signature cross-trainers of all time? I speak, of course, of the Nike Air DT Max.
The boldest model of Neon Deion's Diamond Turf franchise, the Air DT Max features a unique "shredded" design complete with a midfoot strap and Air Max cushioning in the heel. Deion would lace up special sport-appropriate-outsoled pairs with the Dallas Cowboys and San Francisco Giants - still one of the coolest shoes ever seen on the gridiron and diamond - but we're here to talk about the cross-trainer version which is back in stores again right now. With that in mind, we'll now take a look at another one of Nike's classic "phone number" ads featuring the original.