words // Zack Schlemmer
Sneakersnstuff introduces their November collab with Reebok Classics, this time creating a special version of the Twilight Zone Pump modeled after a favorite Swedish cafe treat. In a year of Reebok Classic collabs, the Twilight Zone makes its first appearance with this "Punschrulle" edition, featuring a brown and green colorway modeled after the Swedish sweet treat that accompanies your daily cop of coffee. Since I've actually never heard of a Punschrulle until today, I'll let Sneakersnstuff tell the story much better than I ever could:
Sneakersnstuff x Reebok Twilight Zone Pump ”Punschrulle” is all about the traditional Swedish fika. Swedes are the world’s second largest coffee consumers, beaten only by our neighbors in Finland. And, as much as we love our coffee, we love to treat ourselves with something sweet to the coffee as well.
The green and brown Sneakersnstuff x Reebok Twilight Zone Pump ”Punschrulle” is a tribute to that sugar injection that gets us through the day. It is a bit unclear who invented the Punschrulle, or Dammsugare as it is also know as, but it is believed to have been born during the World War years when sugar, butter and many other things were rationed. One of the few things that you could actually buy was smaller pieces of hard bread, and someone realized that if you crumbled those pieces of bread, poured some Punsch on it and dipped it in chocolate it made a very tasty treat. Punsch is a quite sweet and very Swedish liqueur that is based on arrack and has a pretty distinct taste to it, so the combination was a success. And when the war was over and the days of rationing had moved on, someone realized that if you covered it in green marzipan it tasted even better.
On the Sneakersnstuff x Reebok Twlight Zone Pump you will find the green from the marzipan in the suede upper and also on the plastic details, and the brown from the chocolate in the leather details. We even managed to make the visible part of the ERS system in the back to match the look of a proper Punschrulle.
Speaking of ERS system. We did not only pay attention to color details when we worked on this Dominique Wilkins classic. We also took into consideration that winter is upon us. So as if the Reebok Pump blatter was not insulation enough, we also insulated it with a nice and warm Thinsulated lining making the Sneakersnstuff x Reebok Twilight Zone Pump very relevant for this seasons weather.
The SNS x Reebok Twilight Zone Pump "Punschrulle" will release November 27th exclusively in-store and online at Sneakersnstuff.