words // Brandon Richard
via Press Release
Today, adidas and Footaction announced the opening of three new adidas Originals Collective by Footaction locations in New Orleans, Atlanta and Detroit.
”adidas Originals Collective is a new retail experience that will live within select Footaction doors, a unique concept for both brands,” said Simon Atkins, Head of Sport Style Division at adidas Region North America. “adidas Originals Collective will give us a place to introduce new products and concepts that will come to life in the best possible way.”
Collective allows customers to get theirs hands on exclusive adidas Originals products, customize products, utilize an interactive digital lookbook, check out artwork from local artists and experience live music.
"This ground-breaking synthesis of style from adidas and Footaction, infused with music and musical cues, will create a New York City luxury-inspired design to the world of retail, with mood lighting, high-end woods, metals, and leathers along with rhythms, patterns, and urban influenced details. Custom city colors, street culture-inspired art, typography, interactive digital features, and live in-store performances from feature artists will attract, connect, and inspire like no other. We are constantly developing new and innovative ways to elevate the in-store experience for our customers,” said Stacy Cunningham, Executive Vice President, Marketing for Footaction. “By offering a prominent assortment of adidas Originals product within a dedicated space in our store allows us the opportunity to further engage with our style-savvy customers in an authentic way.”
adidas Originals Collective by Footaction New Orleans
1401 W. Esplanade Ave.
Kenner, Louisiana 70065
adidas Originals Collective by Footaction Atlanta
1000 Southlake Cir.
Morrow, Georgia 30260
adidas Originals Collective by Footaction Detroit
18000 Vernier Road
Harper Woods, Michigan 48225