words // Brandon Richard
Before the Heat open the new NBA season, LeBron James helped Nike Basketball kick off The 11|11 Experience event in Miami Beach Sunday.
Running until game night, the brand experience includes an opportunity to purchase the new LeBron 11, NIKEiD design sessions, a t-shirt design workshop, footwear trialing, training sessions, product customization and social media hubs.
Sunday, LeBron had a Q&A session, met with some of his fans and took in some of the experience himself. He was joined by notable names like Pharrell Williams, Teyana Taylor, DJ Steph Floss, DJ Irie and more.
Read on for photos from the event and let us know if you've had the opportunity to stop by the LeBron 11|11 Experience.
images via Aaron Davidson / Getty