words // Brandon Richard

After a series of teasers, Athletic Propulsion Labs gives us a full look at the upcoming 'Breast Cancer Awareness' Concept 3.

The shoe sports a full pink synthetic and FloZone layered upper, accented by white on the APL logos and midsole. BCA ribbons are printed on the medial sides of the shoe and custom insoles that read 'Hope' and 'Cure.' Below, a ribbon-bearing translucent rubber outsole.

Ten pairs of the BCA Concept 3 will be released each day at APLBasketball.com in October, with proceeds from sales going toward the EIF/Women's Cancer Research Fund.

Athletic Propulsion Labs APL Concept 3 Pink Breast Cancer Awareness

image via @AdamGoldston